Embrace Urban Living


Recreated Urban living spaces in Johannesburg.

The Exchange is a residential property development located in New Braamfontein, just off Solomon street. The Exchange forms part of the New Braamfontein Lifestyle Precinct which includes two additional developments, New Braamfontein Lofts and Sontonga Lofts.

A stone’s throw away from the eclectic neighbourhood of 44 Stanley, this reclaimed municipal building breathes life into one of Joburg’s oldest urban zones. The site is located conveniently close to public transport systems, and within walking distance to UJ and WITS University Campuses.

The Exchange has the potential to become the premier lifestyle address in the inner city, appealing to business professionals, students, investors, young families and urban hipsters alike. The beautiful old red brick edifice, now craftfully reappointed as urban living spaces, takes its’ name from the original telephone exchange system which was housed within the precinct.

Historically, the site housed the original Johannesburg Post Office. It was later home to Telkom for many years, only recently being bought and repurposed for loft homes.
The old building has solid timber beams and exposed trusses with enormous industrial window panes lending itself beautifully to reappropriation as urban living spaces for young South Africans.
Crumbling concrete floors have given way to soft tread wooden style flooring, and existing steel window frames have been given a new lease on life, creating pockets of light everywhere and letting the prevailing presence of Jozi buzz in.

The property borders on the Enoch Sontonga Memorial Park, and as such boasts a green belt which runs along the Eastern perimeter. A portion of this unique inner city greenbelt will be included in the development, enhancing the lifestyle experience with walking trails and recreational spaces.

The exchange offers 126 units, thoughtfully recreated to offer a unique urban home base for anyone looking to take root in an authentic city existence. Unmistakably innovative in their open plan design, the loft apartments integrate clean lines and natural outdoor light.
A choice of living spaces to suit every taste and budget is offered, from studio lofts to upmarket penthouses with mesmerising views of bright lights by night. Let the energy of urban life inspire you.

Embrace urbanism and connect, on a real level, with your city.

Braamfontein lifestyle living precinct

Our vision is to transform an existing cultural heritage building into a place of modern urban living units, conveniently located close to the heart of Johannesburg, where people can live, work and play. Of key importance to us is the creation of an urban haven within the framework of a city structure whilst embodying the spatial development plan for Johannesburg 2040.

We support the need for urban dwellers to live close to their places of work without compromising on lifestyle, and to this end endeavor to offer the comfort and perks of suburban life within a vibrant, urban cityscape.

Amenities. The Exchange Lofts Braamfontein. Rediscover Urban living.


  • Adequate on-site parking
  • Secure guest parking
  • Convenient location – see In the neighbourhood.
  • Infrastructure provided for fibre and DSTV
  • Advanced security system with 24 hour access control
  • Largest green belt/communal use area within Joburg City
  • Easy access to M1 North or South (Smit Street on ramp/off ramp) and Braamfontein
  • On-site caretakers office

Corridors of freedom

The Exchange echoes the creed of the Corridors of Freedom project, inline with the Joburg 2040 Growth and Development Strategy. Since the borders of the development fall within the demarcated “corridors of freedom” area, buyers will qualify for a reduction in property rates.

Corridors of freedom. The Exchange Lofts Braamfontein. Rediscover Urban living.
The team. The Exchange Lofts Braamfontein. Rediscover Urban living.

The team

The team of property developers who recognised the hidden gem in the old Telkom Exchange building, and initiated the project of urban renewal in the Braamfontein peri-urban area are none other than Dave Nijland, Kim Talmage and Carlos Afonso.